With this statement we want to clarify definitively and officially a matter which we have to face several times with: the origin of the Longoni cues. The Longoni brand was founded almost 70 years ago in Mariano Comense by my grandfather Alessandro Longoni. Even if the company has grown a lot in comparison to the beginning, also in other fields besides the billiard sector, the production of the Longoni cues has remained a familiar pride which we hand down from father to sons.
To produce cues is, for us, an unique form of art which is not possible to turn it into a pure business: should we wanted to take up this way, we would have moved years ago the company to another country where the manpower is cheaper but where our product
would become one among many others. We like to be different and to have a full control of the production in order to provide the best product possible.
For this reason we can nowadays state with pride that all Longoni butts and shafts are produced entirely in Italy without using half-finished wood parts coming from others.
It is also true that our structure, in order to be competitive in a global market, sells products of entry level produced, under Longoni specifications, by thirds. In order to diversify these two types of products, we created several years ago the "Renzline" brand (and the related Bison, Stargate, Supernova, Vaula sub-brands), which is still today used for products coming from separate certified suppliers.
From the simple Sorrento cue to the rich Masai, from the basic maple shaft to the new generation S20 shaft, for each kind of game, everything is made in Italy. The only exceptions are wood components of the 3lobite extensions, HPG grips, some
Renzline and Longoni cue tips and the black sleeve used to deliver our cues and shafts which, for practical or technical matters, are outsourced.
A different problem are the several copies of the cues Longoni which are produced illegally and sold with the fake Longoni brand in those markets where there is not enough legal protection, cheating the unaware buyers and causing possible health
risks: several examples can be found in Central America or in the South-East of Asia. These products, for quality and details, cannot be compared with our productions developed for professional and amateurs players.
Italian products, besides the high quality standards, grant the respect of the strict European rules concerning environment and workers protection. Longoni is nowadays the only European company which produces cues in Italy for
carom and pool with a real international presence.
Thanks to the "made in Italy", Longoni brand is today strongly growing in Asia, one of the leading markets worldwide looking for top products. In order to protect our image and our company, we will proceed in the places and ways provided for by Italian and International law against everyone stating the contrary.
Pierluigi Maria Longoni,
in name of the Longoni family